After suffering through the Covid-19 crisis amid budget cuts, the job market for marketers has begun to bounce back, such that many executive search agencies and recruiters are juggling more roles than candidates.

The value of the UK’s strongest brands has not only recovered since the onset of the pandemic but is now accelerating at a faster pace than pre-Covid, according to the latest BrandZ analysis by Kantar.

The total value of the UK’s top 75 brands has increased by 22% since 2020. This is well ahead of the 6% global economic growth rate forecast in March by the International Monetary Fund, and far better than the FTSE 100, which is yet to recover to pre-pandemic levels (down 13% as of 7 September).

The retailer has increased its digital advertising spend by £10m this year to £65m, and plans to test how much further it can push expenditure without compromising its rate of return.